Facebook VIP Cover Photos offer a unique avenue for individuals and businesses to express themselves in a visually appealing way. Businesses can leverage their Facebook page to promote products and services, as well as upcoming events and promotions.
For example, Olive Garden is confident that their customers love endless breadsticks and large salads, so they feature those items in a zoomed-in photo on their Facebook cover. This helps reinforce their brand image while attracting new customers.
Create a Visual Narrative
Facebook VIP Cover Photos offer the chance to tell your brand’s story in an engaging, visually appealing way. By crafting a narrative that highlights your company’s products and/or services, you can draw in audiences and establish a sense of loyalty amongst fans.
Using multiple elements in your Facebook cover photo can help you to create a visual narrative. However, it’s important to be careful about the amount of clutter you include. Too much can be overwhelming and convey a sense of disorganization. Instead, try to create a balanced layout that allows each element to stand out.
For example, alternative media VICE showcases some of their hip, millennial leanings with a cluttered collage-like image. This allows the different elements to stand out and gives viewers a full look at what they’re all about. Also, be sure to use large and legible type to communicate your message effectively. Eye-tracking studies show that people pay more attention to larger text than smaller type.
Incorporate Brand Colors in Your Graphic Shapes
Facebook VIP Cover Photos are a valuable opportunity to create a captivating visual that reflects a person’s interests, personality, and professional identity. By carefully curating a cover photo, a person can leave a lasting impression on their audience and enhance their online presence.
When creating a cover photo, it is important to incorporate your brand colors in creative ways. For example, you can use shapes to incorporate your brand colors into the photo. Shapes are especially effective for including brand colors in cover photos because they are easy to read on a variety of devices and backgrounds.
Aside from incorporating your brand colors in your cover photo, you can also use your Facebook VIP Cover Photo to showcase keywords that relate to your business. This is a great way to improve your visibility on social media and increase traffic to your website. Incorporate your keywords into graphic shapes and copy elements to make them stand out.
Incorporate Text in Your Cover Photo
Your Facebook cover photo is your first impression on billions of people visiting your page, so you want to put your best foot forward. Using text in your cover photo can help lure in visitors and drive traffic to other content on your page, such as a landing page for your free eBook or email opt-in, an article about your latest product or event, a blog post that showcases your expertise, or even a link to your freelance services page.
When incorporating text, remember that your cover photo is viewable on both desktop and mobile devices, so make sure that anything you include in the image will look balanced and attractive on both platforms. Right-aligning text and graphics in your cover photo also helps to direct your viewer’s eye across the screen in a natural way. This way, they will naturally be drawn towards your call to action on the bottom right of the image.
Optimize Your Cover Photo for Web Usage
Incorporate branded shapes in your cover photo to show off your company’s logo, products, or services. These shapes can also serve as a focal point for your design, drawing the viewer’s eye across your image. For best results, choose a simple, clean-lined shape and place it in the upper right corner of your image to encourage your audience to click through to your website or other social media channels.
Use the rule of thirds to create a balanced and visually appealing design. This composition technique involves dividing your image into horizontal and vertical lines, then placing the main subject of your photo at the intersections of these lines to create a natural focal point.
Facebook VIP cover photos are a unique opportunity for brands, individuals, and public figures to curate a compelling visual narrative that captivates followers and establishes a strong sense of community. With this in mind, it’s important to consider the dimensions of your cover photo—as per Facebook guidelines, it displays at 851 pixels wide by 315 pixels tall on desktop and 640 pixels wide by 360 pixels tall on mobile.
